TELEVISION & POLITICS
How television networks benefited from Donald Trump and how Trump benefited from television networks
With today's access to social media, television still remains one of the more dominant mediums in the 21st century (Williams 1). Television is a significant part of today’s culture. It has changed the way we view the world and the people around us (Williams 1). It created an escape for people to wind down and be entertained, but at the same time presents hard news from around the world. For many, it is hard to envision what life would be like without television. It is easier now than it was 20 years ago to imagine what other people, places and things are going through and that is all because of the invention of the television. The past 2016 election in the United States showed how powerful the medium can be. Taking examples from the past 2016 election, the history of previous presidential elections, media coverage and influence and media coverage after the election. It will become apparent how the candidates and the media both use television to their advantage.
One of the biggest advantages that television has is the ability to gather news both visually and audibly. It provides a platform for people to gather information about what the candidates proposals are and how they will be a different and beneficial leader to their country ( Roca-Cuberes 156). For instance in the past 2016 election Trump's message was "Let's Make America Great Again", which was said over and over again to spike interest in television viewers for his campaign (Trump.com,2016). The aim of television news networks is to deliver content that is useful to its viewers', for instance morning shows will focus on politics,the economy and hard news for the first part of the show and focus on entertainment later on during the day. The tactics here are to grab the viewers' attention with information and events that are happening that will directly affect them. The whole point of the media is to gather information that is important for the public viewers and deliver it in an understanding and eye catching way. The reason that television is such an effective medium when it comes to presenting news, specifically politically driven news is due to the pairing of both visual and audio components
Before the television was the dominant medium there was the radio. The radio was also an effective way of spreading news and entertaining the public, but what the radio missed was the element of visuals which makes it easier for people to follow and understand a story. For instance, if you were to think of the times before we had the access to the radio or television , it would have been a lot harder for people to find out what was happening around them. Now that we have access to these media it is easier to envision what other people , places and things are going through on a daily basis.
New Era of Technology
My goal with the website is to show how television benefited Donald Trump in the 2016 American presidential election. By looking at examples from the past 2016 election, the history of previous presidential elections, media coverage and influence and media coverage after the election. It will show how Trump and the media benefited from one another. Furthermore, it will show how powerful the media platform has become in this day and age. For instance, how tv networks have a certain influence over viewers, how good tv can make for an increase in viewership and how the right TV personality or icon can captivate an audience through different media, such as the television.
